Client Results

Client results

Nothing beats watching a client win. Here are four we got to be part of.

The revenue gap they hired us to close went from $600,000 to $350,000

A branding and creative agency. Consulting engagement.

A branding and creative agency hired us with a $600,000 hole between where revenue was heading and where it needed to be. Before the engagement ended, the founder crossed the number out on a call: "you can put a strike through on 600 and put $350k. Because we've already chopped away at that."

Money was tight and new work had stalled at the same time. Deals lived in notes and an email tool, and the pitch changed depending on who was asking.

We interviewed six of the agency's own clients about what they buy and why, rebuilt how the agency describes what it sells around those answers, and set up one place where every deal is tracked from first call to signed contract.

While the engagement was running, a Fortune 100 company reached out to the agency on its own. In the founder's account of that meeting, the buyers "obsessed over the slide about creative velocity," a page built during this work.

A founder credited our target list for a meeting with one of the world's largest tech companies

A creative production company. Advisory engagement.

A creative production company grew for years on referrals and reputation, and then the growth stopped. Weeks after we built them a list of companies to go after, the firm booked a meeting with one of the largest technology companies in the world. The founder told us where the meeting came from: "the list that you provided."

We started by interviewing five of the people who hire firms like theirs, and not one of the five knew the firm offered one of its existing services. We rebuilt the service lineup around that and renamed each service in the buyers' own words.

The finished list held nearly 700 companies, built inside the tools the firm already used. Some were companies showing signs they were ready to buy. The rest were companies where a warm relationship already existed. The founders worked the list themselves.

From a $5,000 habit to a $10,000 to $50,000 target, in seven weeks

A boutique branding agency. 90-day growth sprint.

Seven weeks into a 90-day sprint, the founder of a boutique branding agency stopped one of our working sessions to say, "I think you've been a life changer for us." And then, "I don't think we're gonna let you go after 90 days, so just be prepared."

The agency had grown as far as referrals would take it. Every new branding conversation opened at $5,000, and new business meant sitting down in a rough month and calling people.

In the first weeks, the founder picked one kind of client to focus on. For those projects the founder now asks for $10,000 to $50,000 instead of $5,000, says the range in the first conversation, and sits down with the client to work out what the project will include and what it will cost. And we made a list of the two dozen past clients most likely to hire again soon, put it in order, and set a schedule for working through it.

The first person contacted from that list replied within the hour and had already been thinking about reaching out. They're talking budget now.

Their first launch came in under budget, with zero change orders

A digital agency. Ongoing coaching engagement.

Web projects at a digital agency kept running past their budgets. They brought us in to change that. The newest launch came in under budget with no change orders.

The project lead walked through why on our call. Scope had been defined together with the client at the start, down to which work the client would handle themselves, like loading their own content. The project was "scoped fine" because the agency had been "very clear with them at the beginning of the project" about what was included. That setup is what the coaching had focused on.

They signed a three-month project. A year and a half later, the engagement is still running.

If these look like the problems you're working on, the next step is a strategy call.

Thirty minutes on where your agency is and what would have to change.

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