Agency Growth Leaks
If you're not sure where your growth is leaking
Services
How we work with agencies.
Three engagement models, from twice-monthly counsel to fully run growth. Each is scoped to how much of the work SCG takes on.
The three engagement models
You don't have to know which one you want before you call. We'll work that out together.
Twice a month
Mentorship
Best fit
Founders who handle pricing, hiring and clients on their own
What's included
Two 60-minute sessions a month
An answer within one business day in between
Your agenda, every session
Weekly
Advisory
Best fit
Founders who know what to do and keep not getting to it
What's included
A weekly 60-minute session
A written plan and one priority at a time
Results reviewed every week
Ongoing
Fractional Partner
Best fit
Firms where growth has no owner
What's included
Weekly with you, plus time with your team
Growth strategy, pricing and marketing direction
Production included where SCG runs the function
Where growth usually gets stuck
Lead generation
When what you're known for isn't clear, you end up on calls with anyone willing to take one, instead of the clients who actually value the work. Growth flattens out and the referrals stop stretching as far as they used to.
We start with what you're known for, who you serve best, and how to say it in a sentence someone can repeat. Better-fit leads, fewer tire-kickers, and a pipeline that runs on more than word of mouth.
Closing sales
You can out-deliver everyone else bidding and still lose the deal, because the offer was vague and the sales conversation started over from scratch every time somebody new joined the call.
A sales approach you run the same way every time makes the value obvious and shortens the sales cycle. The right clients say yes without you pushing, chasing or discounting to get there.
Delivery
As you grow, more of the work routes through fewer people. Approvals, scopes, client expectations, team questions. The business starts depending on who happens to be available that day.
Clean delivery systems, better handoffs and a steady operating rhythm keep projects going without the founder in every meeting. The team gets to move without waiting on you.
How the work usually goes
Every engagement starts with a read of where the business actually is. What happens after that depends on the engagement model.
1
First, a read of where the business actually is
We look at positioning, sales, delivery and how the marketing runs today. Many firms have good pieces of all four, scattered across different tools and people. The point is to find what is missing and what is already working.
2
We put the priorities in order
You get a short plan that puts the revenue work in order and names who owns each line.
3
The engagement model decides what happens next
Mentorship is counsel on pricing, hiring, clients and direction. Advisory adds a written plan and one priority a week that your team executes. Fractional Partner puts SCG in charge of the outcome inside your business.
4
We keep it running
After that it's upkeep. We tighten what's working and fix what isn't, without adding complexity you didn't ask for. With Fractional Partner that runs continuously, and with Mentorship and Advisory it's the rhythm that keeps the work going after the first stretch.
Find the growth leak first
If you're not sure which of the three you want, start by naming what's actually leaking. The engagement follows from there.
Go straight to the leak you recognize
If your messaging hasn't kept up with what you actually do now
Agency Positioning Strategy
If you're billing hourly and margin is leaking on every renewal
Agency Pricing Models
If AI is already shrinking your scopes and your pricing has not caught up
AI Economics for Agencies
If your BD hire isn't producing eight months in and you're back on intro calls that should have stopped going to you a year ago
Agency Pipeline
Still not sure? Let's talk.
Book a CallWhat Clients Say
Kurt showed me the skills and practices I was missing. His advice tripled revenue from the low to high 6 figures in about a year. Everything he has shared is still in practice today and I am constantly improving and implementing the habits and practices that made my agency more sustainable.
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Dustin Rea
Red Hook
I reached out to Kurt needing dual help: One, casting a vision. Two, turning on more effective business development approaches. He was the decisive sounding board that my vision casting needed. And he also brought immense practical operational techniques to help spur me to action just when I needed the kick in the pants.
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Ken Byers
Confidant
Common questions
It comes down to how much of the work we take on. Mentorship is counsel on pricing, hiring, clients and direction. Advisory adds a written plan, one priority a week, and someone asking how it went. Fractional Partner puts us in charge of the outcome inside your business.
No. What you pay depends on which one you're in and how much we take on, and you'll have the price by the end of the intro call.
No. We'd rather you stayed in the one that fits. If your situation changes, moving is a conversation you start.
That happens more often than you'd think, and we sort it on the call. We price from the nearest one with a named addition or deduction, so you can see exactly where the price came from.
Founder-led agencies, professional services firms and consulting firms. Usually the owner, and often the leadership team right there with them.
Yes, and you're the one who starts that conversation. Plenty of people stay where they started for years, and that's fine too.
Start with an intro call.
Bring whatever you're stuck on and you'll leave knowing which one fits and what it costs.