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$750 fixed price

Lost-Deal Review

A review of one proposal that lost or went silent, with where it stalled, whether to reopen it, and the one change for next time, within five business days.

Short answer

Lost-Deal Review is a review of one proposal that lost or went silent. You send the proposal and the email thread around it, and Kurt Schmidt, who co-founded an agency and grew it to fifty people, sends back where the emails show the deal stalled, a note to reopen it or a reason to leave it, one change for the next proposal, and a 10 to 15 minute recording. It arrives within five business days and costs $750, paid once by card.

Who this is for

Deals get decided before the proposal goes out

A client of mine lost a deal and found out afterward that the other firm had won months before their proposal existed. The decision was made somewhere in the thread, and you have a guess about where but no way to check. Send me the proposal and the thread. I'll tell you what the emails show, whether one more note makes sense, and the one thing to change next time.

How it works

Everything you send is already in your inbox.

1
Buy the review
Pay $750 by card. The next screen says what to send and where.
2
Send the proposal and the thread
Email the proposal, the email thread around it, and one line on what you think happened. One proposal per order.
3
Get the review and the recording
Within five business days, the review arrives with a recording of me walking through the thread.

What you receive

All of it comes from the proposal and the thread.

Where it stalled

What the emails show: price, timing, scope, the wrong person, or nothing at all. Where they're silent, I write unknown.

A note to reopen it, or leave it

If there's a way back in, you get a short note in your own voice, ready to send. If there isn't, you get "leave it" and the reason.

One change for the next proposal

One thing to do differently before the next proposal goes out. It applies to every proposal after this one.

A recording of me going through it

Ten to fifteen minutes of me going through the thread message by message.

What a review looks like

Example: before
  • A website proposal sent on a Friday, then two follow-ups with no reply
  • The client's last message asked whether a smaller first phase was possible
  • Your belief, in your words: "they went with someone cheaper"
  • The thread does not say whether the client hired anyone else
Example: after
  • What the record shows: the client asked for a smaller first phase and the reply restated the full price
  • Whether another firm was hired: unknown
  • First line of the reopen note: "You asked whether a smaller first phase was possible, and I should have answered that directly."
  • The change for the next proposal: offer a first phase with its own price

Common questions

The proposal as a PDF or a link, the email thread around it, and one line on what you think happened.

Then I write unknown for that part. If the emails say the deal is over, you get "leave it" and the reason.

Five business days after I have the proposal, the thread, and your one line.

I read them myself, and they go no further than me. Black out the client's name and numbers if you need to, and the review works the same.

No. The review is the whole thing.

Two. If both are taken when you buy, yours arrives the next week, and my reply gives you the date.

No. It's my view of where it stalled and what to change. Whether the client replies is up to the client.

Find out where it stalled.

Send the proposal with its thread, and the review is back within five business days.