$1,500 fixed price
Pricing Review
A check of one proposal's price before it goes out: the price to put on it, the reasons, and a recording, within five business days.
Short answer
Pricing Review is a check of one proposal's price before it goes out. Kurt Schmidt, who co-founded an agency and grew it to fifty people, reads the proposal and sends it back with the price he would put on it, his reasons, and the lines that say what is included so the price holds, along with a 10 to 15 minute recording. It arrives within five business days and costs $1,500, paid once by card.
Who this is for
Everyone scrolls to the bottom first
People scroll straight to the bottom of a proposal to find the price. I do it too. Most of us set that price by the hour or off the rate card, then brace for the client to pick it apart. Send it to me first. I'll read it the way your client will, tell you what the price should be, and write in the lines that keep it there.
How it works
Everything you send is already on your desk.
What you receive
All of it is built on your proposal and your numbers.
Your price, with the reasons next to it
The new price replaces the old one, and the reasons sit beside it in sentences you can reuse when the client asks.
The hourly rate goes, and what is included goes in
The hourly rate comes out. In its place go the lines that spell out what the client gets for the price.
A higher price when the work can carry one
If what the client stands to gain supports a higher price, you get it as a second option. If it doesn't, I say so.
A recording of me going through it
Ten to fifteen minutes of me going through your proposal page by page.
What a review looks like
- Website redesign, 240 hours at $150/hr: $36,000
- Hourly rate stated on the first page
- Extra rounds of revisions billed at $150/hr
- Client sees the hours and negotiates the hours
- Website redesign, fixed price: $48,000
- Reasoning: the client sells through this site, so the price is set on what the site earns them, with the hours left out
- New line: two rounds of design revisions are included
- New line: the client supplies all page copy before the build starts
Common questions
The proposal as a PDF or a link, your rate card, and three short answers: what the work costs you, where the scope could grow, and what the client gains.
Then I say so, and the lines that protect the price still arrive. If I recommend keeping the price exactly where it is, I refund the fee.
Five business days after your email with the proposal, the rate card, and the three answers.
I read it myself, and nothing you send me goes anywhere else. Black out the client's name if you need to, and the review works the same.
No. The review is the whole thing, and I won't follow it with a pitch.
Two. If both are taken when you buy, yours arrives the next week, and my reply gives you the date.
No, it's my view of your proposal, and whether the client signs is up to the client.
Price the proposal before you send it.
Send what you have today, and your proposal is back within five business days.